If I Had 30 Seconds With The NBC CEO I Would Recommend They Replace Brian Williams With …

If I had 30 seconds with the NBC CEO I would recommend they replace Brian Williams with Savannah Guthrie-Feldman. Drudge Report says Ms. Guthie “has emerged as the top replacement option at NBC ‘NIGHTLY’ NEWS”. Like Megyn Kelly and Greta Van Susteren on Fox News she is an attorney who has 20 years of journalism experience, is a former White House correspondent, and most recently was named co-anchor of the Today Show. Although there are plenty of qualified, male candidates for the job I would not be surprised if NBC decides to borrow a page from Fox News’s playbook to restore viewer’s trust. As I said in a previous post the ratings success of Ms. Kelly and Ms. Van Susteren tells me that America is pretty comfortable with female journalists discussing the major issues of the day. This is the time for NBC to take a chance and go big. They should not only replace Brian with Ms. Guthrie but tweak the Nightly News format to beat Fox News at their own game. If you believe Mr. Groseclose’s analysis that mainstream media like NBC is to the left of America then this would be a great time for NBC Nightly News to try moving a little to the right on the political spectrum and see if they can get a few people back to their shows. What have you got to lose! If the ratings do not work out you can always blame it on Brian Williams and quietly go back to the guys.