In her post, Broadcast news — time is up? NBC has a chance to experiment (get out of 1950!), Greta thinks that NBC should experiment with different formats for the next six months. Since I advocated the same strategy yesterday, Greta and I agree on that part of the NBC strategy. Where we differ is that she thinks that Rachel Maddow would be a better choice because she could stir things and provoke a debate. This sounds like she is trying to turn the Nightly News into the O’Reilly Factor. If NBC is trying to adopt some of the successful parts of Fox News into their show, they should select someone more like Brett Baier. Most of the NBC guys and Savannah Guthrie meet this requirement so my first choice is Savannah. She changes things a little by breaking the male news anchor mold but is not as dramatic a change as Rachel. Hopefully Ms. Guthrie recognizes that she not only has to be different than Brian Williams but all the other news anchors, too. If the ratings do not work out then Rachel and the other guys deserve a tryout, too. Here is what Greta said:
So….my suggestion for a troubled news organization (yes, NBC) and I know this will rattle the old timers who have a fixated view about what journalism is..do something bold for 6 months and experiment. Put one of your strong and determined debaters on to host the nightly broadcast news, the new format, the 2015 one.
And while you are at it, how about a woman? My suggestion: Rachel Maddow. Whether you agree with her or not, she will stir things up and provoke a debate. She is also the right price — she is already on the payroll!